This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.There’s currently a 7-day free trial to communicate with matches for free until 1 January.It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.This argument reared its head again of late in a piece in s September issue, “Tinder and the Dawn of the Dating Apocalypse.” Most of the story is based on man-on-the-street-style interviews that presume most people use Tinder for sex and then confirm most people use Tinder for sex via interviews with people who use Tinder for sex.Keep up with this story and more The author, Nancy Jo Sales, is missing the point.The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.But this lament ignores two important elements: what dating was like before online dating, and what online dating is like now. These options were so terrible that we all endured months-long “droughts” in which eligible single people dated no one and instead watched VHS tapes and ate popcorn every Saturday night.Tinder has a terrible reputation for being a “hookup app,” but let’s remember that before it came along the top two online-dating options were Match and Ok Cupid.A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.You can browse a selection of pictures and ages before logging in, anything more specific requires you to become a member. As with many free or low-cost sites, ads can be frequent and feel spammy.e Harmony is another massive player, with 3 million users signed up.