There have been some consequences to this shift: as TV became more commercialized, so, too, did love and marriage.
By the late 2000s, dating shows needed to continue to evolve in order to compete with other programs.
However, even in the wake of political change and globalization, many families still held the traditional Chinese belief that women, unlike men, belonged in the home, and that their parents had the final say over whom they could marry.
So when a TV show like “Television Red Bride” (), came from a 1944 speech by Mao Zedong.
In many ways, dating shows became a powerful way to facilitate these changes.
By looking at the development of Chinese television dating shows, we can see how love and marriage changed from a ritualized system mired in the past to the liberated, Western-style version we see today.
For example, Human Satellite TV’s “Red Rose Date” featured 12 single males and females who interacted with one another by performing, playing games, and having roundtable chats.
For example, in 1970, only 1.8 percent of couples lived together before marriage.These new shows were ways for singles to get to know each other in a fun, flirty environment.And for those who had little dating experience, it was a model for courtship; soon, the viewing public was able to reconceptualize ideas of love, relationships and marriage.But China’s 1978 “Open Door Policy,” which transitioned the country from a rigid, centrally planned economy to a global, market-based economy, exposed the Chinese people to an array of outside cultural influences.Meanwhile, the country’s 1980 marriage law codified, for the first time, freedom to marry and gender equality.But over the past 30 years, these customs have been upended.