So how do ecommerce merchants use this research, along with Amazon's "free shipping" strategy to increase sales?As an example, a retailer in the Northwestern US offers free shipping on some orders.
Consumers have a positive association with everything new - we're constantly wanting a newer car, new clothes, and the newest technology.
As an online merchant you should play to this as much as possible.
If you sell clothes online, for example, create a section to showcase all your latest products.
Christopher Penn, the co-host of the “Marketing Over Coffee” podcast has pointed out that in-spite that the word 'free' can set off some spam filters, it's often worth using in email subject lines because of how dramatically it boosts open rates.
Shoppers simply like the idea of getting something for nothing - and can you blame them?