But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.
But for those of us looking to go a cheaper route, there's a solution: the internet.
"You should be sharing only information you'd be happy to share on a 35-foot billboard above your home," Williams said.
The scams are easy enough to dodge — all it takes is 15 minutes. It's how much money can we make, so how little can we put out?
Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.
The study's authors sifted through decades of research about what makes people romantically compatible.